LinkedIn should be a vital part of your job search. You can build your professional network, apply for jobs posted on LinkedIn, or craft a profile that attracts recruiters. Ideally, you’re doing a little bit of each.
LinkedIn can also be one of the most valuable learning platforms in your job search, but only if you follow and connect with the right people. Below are my favorite job search experts — resume writers, recruiters, career coaches, and HR professionals — to follow on LinkedIn to boost your job search efforts in 2019.
With a couple exceptions, I sought to highlight people who are consistently sharing their best advice right on the LinkedIn newsfeed. Many job search content creators, myself included, tend to use LinkedIn as a way to lure you away to a blog or landing page. Surprisingly few commit to sharing great advice where you already are: on LinkedIn, scrolling for something interesting and helpful.
This list celebrates those who:
- Are dedicated to helping job seekers
- Collaborate with rather than compete against others in their space
- Keep LinkedIn from being an endless feed of links and calls to action
Top 15 Job Search Experts to Follow on LinkedIn
1) Kamara Toffolo, Resume Writer
An honorable mention on last year’s list, Kamara has since been a powerhouse of exceptional LinkedIn content for job seekers. I particularly like the way she demystifies tricky or hotly debated resume writing concepts, like how to come up with great accomplishments when you don’t have numbers to back them up.
Kamara posts regularly and mixes thorough text posts with great videos that are at once to-the-point and a lot of fun. She’s also active within the greater LinkedIn community, popping up in comment threads to offer support and resources.
When asked what piece of advice she’d most like to pass on to job seekers, Kamara told Jobscan:
“Before, during, and after the job search, I’d urge all job seekers to start writing down your work wins on an ongoing basis. Keep a running document where you quickly record the amazing results you created, and how you created them, as they happen or as you remember them. Extra points if you can include numbers to make these results quantifiable. This document will basically be a brain dump of awesomeness, and will be the meat of your resume, can be leveraged for stories you tell in interviews, or can be used to create a business case for a promotion.”
2) Adam Karpiak, Public Accounting Recruiter
Any job seeker who has dealt with agency recruiters knows the frustrations that come with that particular brand of job search– the lack of momentum, the nonsensical job matches, the ghosting… so much ghosting. These recruiters get a bad rap from job seekers who assume they exist solely to help them find jobs.
Adam bridges the gap between job seekers and recruiters in a uniquely irreverent and entertaining way. He is sympathetic to job seekers, promotes humane recruiting practices, and shames lazy recruiting and job search methods alike. By pulling back the curtain on the recruiting process, he aims to help job seekers and recruiters work better together so both sides get what they need.
When asked what piece of advice he’d most like to pass on to job seekers this year, Adam told Jobscan:
“I want job seekers to realize how much they can be a partner in the hiring process. It’s so much more than sending an application or completing a questionnaire. Be honest with whomever is interviewing you. If you aren’t a fit for a role, that’s great! It’s not rejection. It makes it easier to identify what you want to do. Now you can work on getting there. Don’t be passive in the process.”
3) Tejal Wagadia, Technical Recruiter
Following a working recruiter is like having a spy behind “enemy” lines during your job search. “The Frustrated Recruiter,” Tejal uses her LinkedIn posts to expose lame recruiting practices while helping job seekers avoid common pitfalls. Tejal’s text and video posts range from practical resume writing tips, networking advice, recruiting rants, and… the occasional cute cat video.
When asked about the new challenges job seekers have started facing since she was featured in this list last year, Tejal told Jobscan:
“Job seekers should realize two things. One, that just applying isn’t going to get them a job. The same resume for every application doesn’t work anymore. You need to personalize their resume based on the job description they are applying to. Two, they will need to network with people. It’s hard but being stuck in a bad job or not having a job is harder. Networking scares me too, but I always find something in common and use that as an anchor for the conversation. Remember, the other people there might be just as scared as you.”
4) Ashley Watkins, Resume Writer and Job Search Coach
Ashley leverages her 15+ years of recruiting and HR experience to provide a wide variety of tips for job seekers. On LinkedIn she jumps between what recruiters actually want to see, personal branding ideas, interview advice, job search motivation, and resume writing details. Her posts are actionable, full of personality, and entertaining.
When asked what piece of advice she’d most like to pass on to job seekers, Ashley told Jobscan:
“You hold just as much power in your job search as the employers who interview you. When you face rejection, don’t release that power by succumbing to feelings of self-doubt, desperation, or fear. Instead, channel those feelings into the thrill of knowing rejection is also your way of weeding out dead-end jobs. Continuously seek ways to improve where you fall short because there’s an employer who’s over the moon excited to offer you that right-fit role. Be prepared for multiple no’s, but understand you only need one yes.”
5) Sarah Johnston, Job Search Strategist
Most job seekers wander aimlessly through their job search. One of Sarah’s areas of focus is helping job seekers develop a thoughtful job search strategy to guide their actions. Humble and generous with her expertise, she posts nearly every day and also shares resume writing tips, interview advice, learnings from her coaching sessions, discussions with other experts, and insightful articles she’s found.
When asked what piece of advice she’d most like to pass on to job seekers, Sarah told Jobscan:
Before you start your job search, know your target and focus. Research is a big component of a strategic, effective job search. Create a list (literally) of decision makers and leverage your network to secure in-person networking meetings. If you do not have a network, LinkedIn can help you bridge gaps. As someone who has relocated multiple times for a spouse’s job, I have personally landed jobs at top employers in completely cold networks. Remember, informational interviews are the secret sauce in a job search.
6) Kerri Twigg, Career Coach
Kerri is all about the human side of job search and career development. She helps job seekers leverage their personal narratives and stories to strengthen their qualifications and become a more memorable candidate. Kerri often posts videos that are full of the energy and positivity that provides a shot in the arm for weary job seekers. Her topics range from a unique brand of resume writing to job interview tips to much needed self-care during a disheartening job search.
When asked about the new challenges job seekers have started facing since she was featured in this list last year, Kerri told Jobscan:
“The newest challenge I see is people being told they should be on LinkedIn, but not knowing why they are there or what to do. There is so much information on using LinkedIn effectively, but it is written for entrepreneurs and wanna-be influencers, not job seekers. It’s important for job seekers to know those are two different games. Going viral or getting a lot of likes usually isn’t a way to get a job, even if it feels good.
The most successful job getting strategies happen without a lot of fanfare. So remember to determine: why you are on LinkedIn, who you want to reach, and model your skills intentionally.”
7) Michael Quinn, LinkedIn Expert and Veteran Advocate
While his posts and insights typically provide value to all job seekers, Michael is particularly committed to helping veterans successfully transition from the military to gainful employment in the private sector. Many of Michael’s posts discuss how job seekers can utilize LinkedIn to uncover opportunities or apply for jobs more effectively. In fact, his LinkedIn cheat sheet might be the most comprehensive LinkedIn resource for job seekers.
When asked what piece of advice he’d most like to pass on to job seekers this year, Michael told Jobscan:
Less than 4% of resumes submitted blindly online result in an interview because internal promotions and employee referrals take up the bulk of the five candidates that make it to a hiring manager. My primary advice is to focus on networking; conduct informational interviews with professionals in your desired industry, company or job to determine your fit and build relationships that could lead to referrals. Employee referrals almost always lead to at least a screening interview.
I don’t put in the effort to tailor my resume until someone asks for it, but I do recommend using Jobscan to make sure it aligns with the posted job before sending. Jobscan LinkedIn Optimization is also a great tool to use when developing content for your LinkedIn profile. Their keyword correlation can improve your chances of appearing in search results for your dream job.
8) Linda Tuerk, Headhunter and Job Search Coach
Linda keeps a pulse on hiring trends by splitting her time as a Silicon Valley recruiter and job search coach. My favorite thing about following Linda is that she’s not afraid to go against the grain, call out the ridiculous practices happening in her industry, or poke holes in the ideas of inexperienced “experts.”
If you’re worried that your feed is becoming too much of an echo chamber, follow Linda.
When asked about the new challenges job seekers have started facing since she was featured in this list last year, Linda told Jobscan:
“Job search advice is not one-size fits all, and what is an excellent strategy for one person can backfire on another. For example, some professionally produced (and beautiful!) resumes can make you look more expensive than you are. Unfortunately, that can get you screened out immediately (they’re afraid you’ll be bored). Branding slogans can backfire if you’re not clear about what you do. I’ve seen hiring execs turn down candidates when headlines are ‘sales-y’ or self-congratulating. Hiring teams are juggling way too much, so make it easy for them to identify you (on a small screen) by skillset. You can express your individuality later!”
9) Hannah Morgan, Job Search Trainer
Hannah doesn’t post as much content straight to LinkedIn as her peers on this list. She is, however, known as one of the great content curators on LinkedIn and is deeply respected within job search circles. In addition to sharing her own articles for U.S. News & World Report and her website Career Sherpa, she collects and shares exceptional articles from around the web featuring new job search tips, trends in hiring, recruiting insights, and more.
When asked about the new challenges job seekers have started facing since she was featured in this list last year, Hannah told Jobscan:
“In this tight labor market – with low unemployment and employers hiring up, every employee can benefit from having a solid online presence. This means having a keyword rich LinkedIn profile AND posting regular status updates on LinkedIn related to their field of interest. But don’t stop there. Build a personal website using the same keyword rich strategy as you used on LinkedIn and regularly engage with like-minded thinkers on your favorite social media platform.
Recruiters and hiring managers from small to large companies are searching LinkedIn and other places online, for people with the skills and experience needed. Having an online presence both on LinkedIn as well as a personal website makes it easier for employers to find you.
Having an active and keyword rich online presence is the best pro-active, long-term career strategy. It gives you credibility, allows you to showcase your work and personality and makes it easier for future employers to discover you.”
10) Ed Han, Recruiter
If you’re looking to add some consistency to your feed, Ed’s your guy with his “LinkedIn Tip of the Day.” His posts are typically bite sized and provide great advice about creating and optimizing your profile, growing your network, and interacting with recruiters.
You can count on seeing Ed in your feed just about every day. That’s a lot of great LinkedIn tips over the course of a month or a year. Ed has shared literally hundreds of them.
When asked what piece of advice he’d most like to pass on to job seekers, Ed told Jobscan:
“You prepare for an important business meeting by researching the people with whom you’ll be meeting and their stakeholders. What commonalities do you have? How can you quickly establish a rapport? You want to know the context within which the meeting is taking place so you maybe research the organization’s financials and, if public, the recent equity research. You might even speak with recently-separated employees to get an inside view of the organization so that you aren’t just relying up the opinions of the people you’re meeting.
Interviews are business meetings, and never forget it.”
11) Diana YK Chan, Career Coach
Diana started her career coaching business over eight years ago while working as a recruiter for Google. She helps job seekers recognize and communicate their in-demand talent. These days, Diana mostly posts videos (conveniently subtitled if you don’t have headphones handy) sharing credible advice about topics as 101 as handshakes or as novel as a video cover letter.
When asked what piece of advice she’d most like to pass on to job seekers, Diana told Jobscan:
“Know your WHY messages:
– Why you want what you want?
– Why hire you?
– Why this role?
– Why this company?
By getting crystal clear with your why messages, it will help you be more confident and convincing when communicating to the potential employer your value proposition. This will also help you be consistent in identifying relevant examples/stories to qualify yourself as the ideal candidate.”
12) Adrienne Tom, Executive Resume Writer
Adrienne posts on a near daily basis, typically sticking to resume writing topics but occasionally diverting into job search tactics, LinkedIn tips, or interview advice, as seen below. Adrienne preaches the importance of a resume that delivers straight facts and impact as efficiently as possible. She writes in much the same way.
When asked what piece of advice she’d most like to pass on to job seekers this year, Adrienne told Jobscan:
“Carefully contemplate and adhere to the ‘3-Knows’ before writing a resume:
– Know Yourself. This may seem obvious, but it often isn’t. Many job seekers understand their work and their jobs really well, but lack awareness of individual skill sets, unique strengths, and personal value. Deep analysis and careful pondering are required to identify what sets you apart from competitors.
– Know Your Audience. Never write a resume without a clear target; this is like taking shots in the dark. To ensure your resume doesn’t miss the mark, zero in on who your audience is and strategically select facts that align with the reader’s needs. Have a job posting or clear target in hand before you start to write.
– Know What Matters Most. When it comes to your career history, not all facts are equal. Yes, you might have prior success working independently. However, if your target job stresses the importance of team work then specific and measurable results of team work must take center stage. Resume content that strays too far away from audience requirements won’t be valued or read.”
13) Emily Brown, HR Professional and Career Coach
Emily taps into a her past experience in HR to provide clear advice, examples, and solutions to job seekers ranging from resume best practices and interview pitfalls, plus career and workplace development.
When asked what piece of advice she’d most like to pass on to job seekers, Emily told Jobscan:
“Learn how to customize your content (i.e. resume, cover letter, and LinkedIn profile) to garner traction, stand out, and get noticed. Tailoring your content and branding for each prospective employer allows them to easily see how your experience, education, skills, and behavior analytics directly align to the position. Research the company, understand their primary focus, and study the job description to frame up your value statements with quantified metrics and substantiate your worth as it relates to the role. This demonstrates your ability to provide value to their organization and truly differentiates you from the competition.”
14) Jessica Hernandez, Executive Resume Writer
Jessica and her team at Great Resumes Fast produce a wide variety of content for job seekers. Her LinkedIn feed might be more varied than anyone else’s on this list, with Q&A text posts, videos, infographics, ebooks, and collaborations with other experts.
When asked what piece of advice she’d most like to pass on to job seekers, Jessica told Jobscan:
“Clarity about your career goals and the position you want play a key role in your success job searching and advancing your career. It’s hard to chart a path when your vision and direction are blurry. Be clear about where you want to be in one year, three years, and five years. Knowing the direction you want to head with your career will help you make the right choices to get there. Otherwise, you’re floating aimlessly through your career and not making progress.”
BONUS: 30 more to follow on LinkedIn!
Choosing just 15 experts to feature is an impossible task. There are so many amazing people on LinkedIn dedicated to providing support to job seekers. Take your LinkedIn feed to yet another level by following these honorable mentions as well:
More in this series: Top 10 YouTube Channels for Job Seekers to Watch in 2019
Jobscan loves LinkedIn
We’re so thankful for the resume writers, career coaches, and recruiters that share their expertise on LinkedIn every day. We are also working hard to add to the conversation and help job seekers get more out of LinkedIn. Check out these LinkedIn tools and resources from Jobscan:
- How to:
- Behind the scenes:
- LinkedIn Optimization tool